There are a number of reasons why your business needs a CRM marketing strategy.

A successful CRM strategy will help you-

1. Provide an enjoyable customer experience at all touchpoints of the customer journey, leading to customer loyalty
2. Strengthen collaboration between sales, marketing, and customer service teams
3. Clearly and quickly identify the most worthwhile leads and opportunities, and move them down the sales pipeline with the help of marketing automation
4. Keep track of your leads and customers as they move through the sales funnel
5. Segment contacts into effective target audiences
6. Run targeted marketing campaigns
7. Provide data insights for sales forecasting and inform your future business strategies