The types of strategic planning and tools of planning
The key components of ‘strategic planning’ include an understanding of an entity’s vision mission, values and strategies.
These are as follows –
Organisations sometimes summarise goals and objectives into a mission statement and/or a vision statement Others begin with a vision and mission and use them to formulate goals S objectives. A newly emerging approach is to use a visual strategic plan such as is used within planning approaches based on outcomes theory. When using this approach, the first step is to build a visual outcomes model of the high-level outcomes being sought and all of the steps which it is believed are needed to get to them. The vision and mission are then just top layers of the visual model.
Many people mistake the vision statement for the mission statement, and sometimes one is simply used as a longer-term version of the other. However, they are distinct; with the vision being a descriptive picture of a desired future state; and the mission being a statement of a rationale, applicable now as well as in the future. The mission is therefore the means of successfully achieving the vision. This may be in the business world or the military.
For an organisation’s vision and mission to be effective, they must become assimilated into the organisation’s culture. They should also be assessed internally and externally. The internal assessment should focus on how members inside the organisation interpret their mission statement. The external assessment—which includes all of the businesses stakeholders is valuable since it offers a different perspective. These discrepancies between these two assessments can provide insight into their effectiveness.