BBA 204 Marketing Unit-5 Marketing Research

BBA 204 Marketing Unit-5 Marketing Research

Course Content

Marketing Research
Importance of Marketing Research
Marketing Research – Process and Scope
Scope of Marketing Research
Marketing Information System (MIS)
Importance of Marketing Information System
Scope of Marketing Information System
Green Marketing – About & Impact
Digital Marketing
Digital Marketing – Scope and Importance
Types of Digital Marketing
Services – Meaning and Nature