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1. Marketing Research
2. Importance of Marketing Research
3. Marketing Research – Process and Scope
4. Scope of Marketing Research
5. Marketing Information System (MIS)
6. Importance of Marketing Information System
7. Scope of Marketing Information System
8. Green Marketing – About & Impact
9. Digital Marketing
10. Digital Marketing – Scope and Importance
11. Types of Digital Marketing
12. Services – Meaning and Nature


  1. It helps marketing planning by making available correct information on the external environment and the internal company realities.
  2. The information if free from any bias towards the pre-conceived conclusion will have more value than otherwise.
  3. The information, if free from any error, will have more value than otherwise.
  4. The quality of marketing decisions are decided to a great extent by the quality of marketing information available to the decision maker.
  5. It facilitates the development of action programs for achieving set goals.
  6. It helps the controlling of marketing activities.
  7. It helps effective tapping of marketing opportunities and effective defence against marketing threats.
  8. It helps the firm to adjust its product and services to the needs and taste of customers.
  9. It provides market intelligence to the firm.
  10. It helps rapid spotting of trends and facilitates the formulation of basic assumptions on economic and business conditions.


Course Content
← Back to course
1. Marketing Research
2. Importance of Marketing Research
3. Marketing Research – Process and Scope
4. Scope of Marketing Research
5. Marketing Information System (MIS)
6. Importance of Marketing Information System
7. Scope of Marketing Information System
8. Green Marketing – About & Impact
9. Digital Marketing
10. Digital Marketing – Scope and Importance
11. Types of Digital Marketing
12. Services – Meaning and Nature