Controlling is the function that involves monitoring and evaluating the organization’s performance against its goals. It ensures that everything is on track and that corrective actions are taken when necessary.
Characteristics of Controlling
- Setting Standards
- Establishing benchmarks or goals that the organization aims to achieve.
- These can be sales targets, quality standards, or project deadlines.
- Measuring Performance
- Collecting data and assessing how well the organization is meeting these standards.
- This can involve performance reviews, sales reports, or customer feedback.
- Taking Corrective Action
- If performance does not meet the set standards, managers must analyze the situation and implement changes to improve.
- This might mean retraining employees, adjusting processes, or revising goals.
Example
In a manufacturing company, the manager sets a target for producing 1,000 units per day. At the end of the day, they review the production numbers. If only 800 units were produced, they would investigate the reasons (like machine breakdowns or staff shortages) and decide to increase maintenance checks and provide additional training.
Relationship Between Directing and Controlling
Interconnected
- Directing and controlling are closely linked.
- Effective directing can lead to better performance, making the controlling process smoother.
- Conversely, controlling helps identify areas where directing may need improvement (e.g., if employees are not motivated).
Continuous Process
- Both functions are ongoing.
- Managers constantly direct their teams while simultaneously controlling performance to adapt to changing circumstances and improve efficiency.
In Short Words
Directing focuses on leading and motivating people, while controlling focuses on ensuring goals are met and making adjustments when necessary. Both are essential for successful management in any organization.